Holly Singer is president and founder of HS Marketing LLC, a marketing communications and public relations firm specialized in the alternative investment community. Having served approximately 150 clients among managers, allocators, and service providers within this space, HS Marketing offers a flexible team approach. Holly’s professional experience since she founded the business over two decades ago has been dedicated to helping clients articulate their capabilities, improve branding, and raise visibility. Holly has been a speaker at numerous industry programs, authored various articles focused on marketing advice, and served in elected and appointed leadership roles for several industry organizations including The Hedge Fund Association (HFA), Mid-Atlantic Hedge Fund Association (MAHFA) and Managed Funds Association (MFA). Holly earned an MBA in Finance from NYU’s Stern School of Business and a BA in Political Science from Trinity College in Hartford, CT.