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May Monthly Call: Marketing Best Practices for Emerging Managers

May 23 @ 12:00 - 13:00

Surrounded by the challenges of compliance with changing regulations and changing investor preferences, together with evolving technologies, marketing to the alternative investment industry can be somewhat of a guessing game for fund managers. What works for large or established managers won’t necessarily work for emerging managers, leaving firms scrambling to figure out the best ways tocommunicate effectively and develop long-term investor relationships built from trust. Despite the need for differing approaches, there are some things that all alternative investment firms should keep in mind when marketing their products to investors.

Holly Singer, the president and founder of HS Marketing, will discuss some of the best practices that the alternative investment industry, particularly emerging managers, should adhere to when marketing their products and services.

Ms. Singer has spent more than two decades dedicated to helping investment managers and service providers enhance their branding and communications skills. She is a member of the board of The Hedge Fund Association, is a frequent speaker at industry events and has written multiple articles for various industry publications.

The call will be moderated by Robert Akeson, COO of Mirae Asset Securities (USA).

Directions to access WebEx for the phone call on 5/23 at 12:00pm (EST).
1) Go to: https://meetings.webex.com/collabs/#/meetings/detail?uuid=M7LM3QPJJKW63FN5P5CCAFVDDD-OYNB&rnd=557631.78274
2) Add your first and last name to “Your Display Name”.
3) Add an email, and click “Join As Guest”.
4) Click “I Will Call In” on the left side of the screen. This will display the call-in number, access code, and your attendee ID. You can reference the call-in and meeting numbers below, but will need to be logged in to see your attendee ID
Call-in Number: 415-655-0001
Meeting Number: 198 496 415
Attendee ID: You can find this after logging into WebEx

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